What can you make in ten minutes?

NatWest's Just Start campaign encouraged people to stop waiting for the perfect moment and start their business.

The problem was that we had almost no time to create the social campaign alongside the TV commercial.

Working with what you've got

Between lighting changes and camera resets, we captured moments that never made it into the TV spot.

Instead of recreating the campaign for social, we explored what was happening inside the characters' heads just before they decided to take the leap.