'SHOT ON IPHONE' RUINED PHONE-CAMERA ADVERTISING FOR EVERYONE ELSE, RIGHT?

The Huawei P10's dual Leica lens was a genuine game changer in mobile phone technology. But, like an actual DSLR, it took time and patience to get the best out of it. So how do you re-educate people to see mobile phone photography as an art form worth investing in, rather than just a way to take one-off pictures that happen to 'look pretty'?

THE STORIES BEHIND THE CAMERA ARE OFTEN AS BEAUTIFUL AS THE IMAGES THEMSELVES

I wanted to show how photography could tell a story. Timed to coincide with Instagram's new ten-image Carousel feature, Reveal the Real You was a call for photo enthusiasts to prove the power of photography to change perceptions.

The campaign invited some of the UK's most exciting emerging photographers to document and celebrate the cause or community that revealed their true selves. Twenty communities from across the UK were captured in all their bold beauty using the Huawei P10.

Three projects were selected by judges from Leica and the Arts Fund to each receive £10,000 for their cause, while one photographer was given the opportunity to create an outdoor exhibition in the heart of the community they loved.