WE SHOWED A BOOMER SNAPCHAT

Young drivers often assumed Audi was out of reach.

The reality was very different.

THEN WE TURNED SNAPCHAT INTO UBER! KINDA

Rather than trying to bring Snapchat users to Audi, the campaign brought Audi to Snapchat.

Users could summon an Audi experience with a Snapcode before trying the cars themselves through a national AR lens, reframing finance in a language younger audiences already understood.