THAT TIME WE TUENED OXFORD CURCUS INTO THE SCHOOL OF RED FLAGS

Netflix wanted to launch The Tinder Swindler with an Oxford Circus takeover.

The challenge was creating something impossible to ignore without turning Simon Leviev into the attraction.

Red flags

The campaign focused on behaviour rather than personality.

Simple headlines and stripped-back visuals invited people to recognise manipulation for what it was, while keeping the attention where it belonged: on the documentary and the experiences of the women involved.